Built by a product manager who spent 10 years watching founders skip the one step that mattered most.
Sergei Khaletsky — product manager, podcast host, and the person who runs your engagement from kickoff to decision call.
Book a 20-min fit call →
Why this exists
I've spent over 10 years in product — across startups, scale-ups, and enterprise. I've been a Business Analyst, Product Owner, and Product Manager. I've shipped things that worked and things that didn't. I've watched MVPs launch to silence and watched ideas that looked weak on paper turn into real businesses.
The pattern that kept repeating: the founders who validated first almost always made better decisions. Not because they were smarter. Because they had evidence instead of assumptions. The founders who skipped validation and went straight to build were often the ones calling me six months later, having spent €40k–€80k discovering what 12 customer interviews would have told them in a week.
At SEAL Group, I led product across a portfolio of ventures — working with founding teams at exactly the moment they were deciding what to build and who to hire. I saw the same decision failure mode over and over: a dev quote arrives, gut says "yes," and founders sign before they've tested the one assumption that the whole product depends on.
I built Skalora to productize the discipline I kept wishing these teams had applied before they called me. Not a consultancy. Not an agency. A 7-day sprint that gives you one output: a defensible decision — build it, kill it, or change direction — before you write the check.
Working session with a founding team
10+
years in product
5+
years in product management
multiple
MVPs launched across startups and enterprise
What we believe
Killing cheap beats building expensive.
A killed idea is a saved year and a saved bank account. Killing well is a skill — and one most founders never develop because they never had to.
Evidence beats opinions.
Including ours. Our job is to surface what buyers actually do — not what we, or you, think they should do.
The decision is the deliverable.
Not the deck. Not the doc. The decision. Build, kill, or pivot — with the evidence behind it.
Founders deserve a third party who isn't paid to ship.
Agencies aren't that party. We are. We charge cash upfront, independent of your outcome. That's the only way to give you an honest answer.
Validation done right is uncomfortable.
If you're not surprised at least once during the engagement, we did it wrong. The assumptions that feel most solid are the ones that fail most often.
Product conference, Warsaw
Who's behind it
Skalora is Sergei Khaletsky — product manager, podcast host, and the person who runs your engagement from kickoff to decision call. Not a team of analysts you'll never meet. Not a junior researcher with a senior name on the proposal.
When you work with Skalora, you work with me directly. That's deliberate. The founders I've watched make the best decisions weren't working with firms — they were working with operators who'd been in the room before.
I'm based in Warsaw. I work with founders across Europe and remotely anywhere the buyers are reachable.
LinkedIn profile →"Growth is an outcome, not a strategy. When you truly understand your users and your value, growth tends to follow naturally."
— Sergei Khaletsky
7 days · A decision you can defend
You'll either be
building the right thing —
or saving yourself from the wrong one.
Either way, you'll know.