14 days. Three phases.
One decision you can defend.
Here's exactly what happens between the day you book and the day you decide.
The decision you're trying to make
Most founders think they need a validation report. They don't. They need a decision — build, kill, or pivot — that they can defend to a co-founder, a spouse, an investor, and (mostly) themselves at 3am.
Everything we do in 7 days is in service of that one output.
7 days. Four steps. One decision.
The fit call is free. Day 1 we design. Day 7 you decide.
Fit call + Initial Analysis
Before we start
Output
Shared picture of your riskiest assumptions
We study your idea before we meet. On the call: what the product is, what you believe has to be true, what would make you stop. We leave with a shared map of what needs to be proven — and what would kill it.
Sprint Design
Day 1
Output
Custom validation plan for your case
Every product has different risks. We define what validation looks like for your specific idea: which hypotheses to test, which format — interviews, demand tests, behavior pilot — and what signal means 'stop'. No template. Built around your product.
Validation
Days 2–6
Output
Real signals from real buyers
We go back to point zero — the question of whether this idea deserves to exist. Hypothesis by hypothesis: market interviews, demand signals, competitive teardowns. The work you know you should do but won't.
Decision
Day 7
Output
Build / kill / change direction
We synthesize. You get one concrete recommendation — build it, kill it, or change direction — with the evidence behind it. The kind you can show a co-founder, a spouse, or an investor without flinching.
What we do that you wouldn't
The Mom Test is a great book. We've read it. Most founders have. Almost none of them actually run 12 cold interviews in 14 days because:
- — They can't find people willing to talk to them
- — Their friends and family bias every signal they get
- — They unconsciously ask leading questions they don't realize are leading
- — They run out of patience after 3 calls
We do the part you wouldn't.
What you get at the end
The recommendation memo
3–5 pagesBuild, kill, or pivot — with the rationale. Written so you can show it to anyone.
The evidence pack
~30 pagesInterview synthesis, demand-test results, competitive map, killer-assumption findings.
Build-ready spec
If 'build'Scope sharp enough to hand to any agency, freelancer, or founding engineer.
Wind-down memo
If 'kill'How to communicate the decision cleanly to your team and your investors.
60-min decision call
With you (+ co-founder or advisor)We walk through the recommendation together. You ask the hard questions.
Where Skalora stops
We don't build the MVP. We don't run your ads. We don't manage your team. Day 8 onward is yours.
If you decide to build, we can refer you to vetted agencies, freelancers, and founding engineers. We're not paid by them and we don't take referral fees.
7 days · A decision you can defend
You'll either be
building the right thing —
or saving yourself from the wrong one.
Either way, you'll know.