Real outcomes.
Real decisions.
Running as we run them. Two anonymized stubs now — real named case studies as engagements complete.
What happened when founders stopped guessing.
Anonymised. Real engagements. Real decisions.
Decision: Kill
Killed it. Saved €80k.
HR-tech SaaS founder. Core assumption: HR managers would buy a tool that surfaces at-risk employees early. 8 interviews in 3 days. They wouldn't — not without IT sign-off, not without a 6-month procurement cycle. He was 3 weeks from signing a dev contract.
Decision: Pivot
Hired a contractor. Kept the equity.
Non-technical founder, 7 days from granting 10% equity to a founding engineer. Validation sprint showed 60% of the core product was buildable with no-code tools. Hired a specialist contractor for the remaining 40%. Still owns 100% of the company.
Details changed to protect confidentiality.
Coming in 90 days
Want to be one of the first three case studies?
We're documenting the first cohort of engagements — with founder permission — as named, detailed case studies. If you run an engagement with us now, your story (or anonymised version) goes here.
Book a fit call →7 days · A decision you can defend
You'll either be
building the right thing —
or saving yourself from the wrong one.
Either way, you'll know.