Cheaper than being wrong.
A typical agency MVP runs €30k–€150k. A founding engineer costs ~20% of your company. Our 7-day sprint is a fraction of either — and tells you which, if either, is worth it.
Four stages. Enter where you are.
Every engagement starts from your specific idea — not a template. The hypothesis map, the test plan, the interviews: all built around your product, your ICP, your riskiest assumptions. Enter at any stage, or take the full 7-day cycle.
Not sure which stage fits? Start with a fit call — we'll tell you where to enter.
Stage 1
Hypothesis Sprint
Days 1–2
€1,200
Raw idea → hypotheses → validation plan → first signals.
Stage 2
Evidence Sprint
Days 3–5
€1,700
Real signals from real buyers — not survey opinions.
Stage 3
MVP Definition
Days 5–6
€2,000
What to build, what to cut, and what to say to the people funding it.
Full Cycle · 7 days
Launch Decision
Days 1–7
€2,700
From raw idea to a decision you can show a co-founder, a spouse, or an investor.
Optional add-on
Competitive Analysis
Register inside competing products as an active user. Map what's broken. Find users who churned — and why. Build the answer to "Why not [competitor]?" before you build anything.
Price
€400–900
Timeline
1–2 weeks · async
Each stage builds on the previous. Stage 1 fee is deductible from any follow-on stage.
Kill clause
Within 5 days of kickoff, if you decide we're not the right fit — for any reason — we return 80% of your payment, no questions.
What's not in the price
No equity
We charge cash. Staying independent of your outcome is the point — we can only tell you the truth if we don't own a piece of the answer.
No retainer
One engagement. Fixed scope. Fixed timeline. You're not buying a relationship — you're buying a decision.
No upsell
We don't build MVPs. We don't run ads. We don't 'manage the implementation.' Day 8 onward is yours — we'll refer you to who's right, no referral fees.
No multi-month commitment
If we tell you to kill it, the engagement ends. You don't owe us anything for the next phase of a product that doesn't exist.
Questions about pricing
Can I split the payment?
Yes. 50% on kickoff, 50% on day 4. We don't take installments beyond that.
Do you offer equity discounts?
No. We charge cash to stay independent of your outcome. Our job is to tell you the truth — not to root for your company.
What if I need follow-up work after the 7 days?
Most founders don't. If you do, we run a one-week extension at a fixed rate. We don't do open-ended retainers.
Stage 1 fee is deductible — how does that work?
If you start with Stage 1 (€1,200) and decide to continue to Stage 2 or beyond, that €1,200 comes off the next stage price. You're not paying twice for the same discovery work.
7 days · A decision you can defend
You'll either be
building the right thing —
or saving yourself from the wrong one.
Either way, you'll know.